The FiLMiC brand has been through a couple of iterations. In this re-branding I used the strip of film to create a simplified “F” icon that would be bold enough to stand out in the Apple App Store. Variation of the color in the mark are used for different products in the FiLMiC family.
FiLMiC
March 19, 2015
Type: Logo/Branding
Client: Cinegenix/FiLMiC
Location: Seattle, WA
Project categories: Logo/Branding
Reversed.
One-color version.
Use of the logo in video bumper screens.
Logo in website application.
Apple App Store screen showing the logo icon.