The FiLMiC brand has been through a couple of iterations. In this re-branding I used the strip of film to create a simplified “F” icon that would be bold enough to stand out in the Apple App Store. Variation of the color in the mark are used for different products in the FiLMiC family.

Type: Logo/Branding

Client: Cinegenix/FiLMiC

Location: Seattle, WA

Project categories: Logo/Branding

One-color version.
Use of the logo in video bumper screens.
Logo in website application.
Apple App Store screen showing the logo icon.
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